Property & real estateSlow lead follow-upMedium evidence

A 24/7 AI leasing assistant books 2.3x more tours across 30,000 units

Case & Associates · 30,000+ units · Zuma (AI leasing assistant 'Kelsey')

Reported result

2.3x increase in tours booked; 5,590 tours booked; 44% of prospects engaged after hours; $19M+ total lease revenue (vendor-attributed). During a brief outage, response times reportedly went from minutes to hours.

The problem

“Thousands of inquiries arrive around the clock, mostly after hours, and high staff turnover means leads go cold while new hires get trained.”

What they did

AI leasing assistant replies instantly 24/7, qualifies prospects, books tours and escalates to on-site staff; integrated with Yardi Voyager and RentCafe CRM.

Who reported this

Vendor case study (named customer). Source: Zuma case study: Case & Associates.

View the original source ↗

Caveats

Lease revenue is total revenue from AI-handled leads, not purely incremental.

Results are as reported by the source above. Pathly summarizes them in our own words and labels the strength of the evidence. Your results may differ. How we label evidence

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